Sime Darby: Developing Sustainable Futures

Sime Darby Motors is one of the major automotive industry and luxury marquees players in Malaysia, Singapore, China, Australia and New Zealand, with business activities that vary from country to country, and includes importation, assembly, distribution and retail of vehicles.

The Division represents various brands and luxury marquees ranging from BMW, Mini, Rolls-Royce, Porsche, Jaguar and Lamborghini, to Hyundai, Land Rover, Alfa Romeo, Ford, Peugeot, Mitsubishi, Ssang Yong and Chevrolet.

Sime Darby Motors is the third biggest BMW dealer in the world, and its Rolls Royce dealership in East China is one of the world’s largest in 2011. The Division has just been appointed the McLaren distributor for Hong Kong, a highly-sought after franchise.

It also has distributorships of Huanghai Bus, Mitsubishi Fuso trucks and buses in Hong Kong and Macau, as well as Smith Electric vehicle, as well as operates the Sime Darby Fleet Services, the leading Australian 4WD, 2WD, bus rental and mechanical services specialist for the industry, government and regional tourist market in Western Australia, Queensland and New South Wales.

In terms of assembly operations, Sime Darby Motors assembles various Hyundai passenger and commercial vehicles as well as Land Rover and BMW passenger vehicles through its subsidiary, Inokom Corporation in Kulim, Kedah. It also represents the Hertz car rental business in Malaysia and Singapore.

With a good distribution network in the Asia-Pacific region, Sime Darby Motors is poised for a bright future with the next generation of leaders already in place.

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