Sime Darby: Developing Sustainable Futures

Sime Darby: Developing Sustainable Futures
Sime Darby Auto ConneXion Launches Inflation-busting After sales Campaign For Ford, Land Rover And Alfa Owners

Press Release

Auto ConneXion Service Personnel Posing with Alfa Romeo, Ford and Land Rover cars at the Campaign's Launch.
PETALING JAYA, 12 August 2008 – Sime Darby Auto ConneXion Sdn Bhd (Auto ConneXion), a wholly-owned subsidiary that now manages the Ford, Land Rover and Alfa Romeo brands following the restructuring of Sime Darby’s motor business in Malaysia this year, has launched an unprecedented five-month, inflation-busting aftersales campaign aimed at giving real value to owners of the three marques. The Auto ConneXion Rewards campaign from August 8 till December 31, 2008, offers savings of up to RM200 on standard engine oil service of any Ford, Land Rover and Alfa Romeo vehicle, regardless of age and model, at the respective branches and participating authorised dealers.

Owners who bring in their cars during the campaign will enjoy a complimentary car health check, free oil filter and labour for the standard engine oil service; and attractive discounts of up to 30 per cent on the engine oil of their choice. They can also purchase selected spare parts at discounts of up to 80 per cent. On top of that, there will be a limited quantity of special accessories packages on offer at very attractive discounts.

The highlight of the Auto ConneXion Rewards campaign is a chance to win five monthly Grand Prizes of one tonne of fuel. Other attractive prizes to be won each month include free use of rental car from Hertz for four days, an iPod Nano, a shopping voucher worth RM500 and an exclusive Ford-James Bond “Quantum of Solace” merchandise pack.

The unique campaign reflects Auto ConneXion’s commitment to providing a rewarding ownership experience and real value to all Ford, Land Rover and Alfa Romeo owners in Malaysia at a time when the cost of vehicle ownership has increased drastically.

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