Executive Leadership

Jeffri Salim Davidson

Jeffri Salim Davidson
  • Group Chief Executive Officer

Jeffri Salim Davidson, 54, a Malaysian, is the Group Chief Executive Officer of Sime Darby Berhad. He was appointed on 21 November 2017. 

Jeffri began his career with Coopers & Lybrand, London, United Kingdom in 1986. He joined Sime Darby Berhad (“Sime Darby”) in 1992 as an Accountant and has held various senior finance roles until 1996 including as the Finance Manager of Sime Rengo Packaging Sdn Bhd, a subsidiary of Sime Darby. 

In 2004, he returned to Sime Darby as the Finance Director of Tractors Malaysia Holdings Berhad in the Industrial Division of Sime Darby, responsible for the finance function of the Division's regional operations in Malaysia, Singapore and China. In 2007, he was posted to Hong Kong as the Managing Director of The China Engineers, Limited and subsequently to Guangzhou, China, responsible for Sime Darby Industrial's Caterpillar distribution business in southern China and Xinjiang. In May 2014, the power systems business was added to Jeffri's portfolio.  The power systems business supplies engines and provides after sales support and solutions largely to the marine, oil & gas and energy industries. It has significant operations in Singapore, China and Malaysia. 

Jeffri was the Senior Vice President, China, Singapore & Power Systems, Industrial Division from 2014 to 2016 before he assumed the role as the Deputy Group Chief Financial Officer of Sime Darby in 2016. He has also served various senior finance roles in NS Water Konsortium Sdn Bhd, Cahya Mata Sarawak Berhad and Putrajaya Holdings Sdn Bhd.

Jeffri obtained his Bachelor of Science in Geology from University College London, United Kingdom in 1986. He is a Chartered Accountant and an Associate Member of the Institute of Chartered Accountants in England & Wales. He attended the Advanced Management Programme at the Harvard Business School in 2009.