Sime Darby Motors and SISMA Auto Form a Joint Venture to Represent Jaguar and Land Rover in Malaysia

7 February 2014 – Jaguar Land Rover Limited (UK) has agreed to appoint Jaguar Land Rover (Malaysia), a joint venture between Sime Darby Motors and SISMA Auto, as its exclusive importer for Malaysia. The joint venture was formed via SISMA Auto’s acquisition of a 40% share in Sime Darby Motors’ Land Rover (Malaysia), which will be renamed Jaguar Land Rover (Malaysia). Jaguar Land Rover (Malaysia) will in turn appoint Sime Darby Auto ConneXion and SISMA Auto as dual brand Jaguar Land Rover super dealers across Malaysia. The joint venture takes advantage of more than 50 years of cumulative experience the respective joint venture partners have accumulated with Jaguar and Land Rover in Malaysia.

“Jaguar Land Rover, has delivered its strongest ever full year global sales performance thanks to the introduction of a series of multi award winning new vehicles in 2013. Similarly, 2013 was also a landmark year for both brands in Malaysia, with Jaguar posting their highest ever sales, more than doubling sales versus the previous year and Land Rover surpassing the 1,000 unit mark. Joint local representation of these complementary brands helps optimise local operations. This joint venture between our two long standing Malaysian partners draws upon their passion, energy and the accumulated expertise, whilst also ensuring continuity of service to our valued Malaysian customers”, said Russell Anderson, Managing Director, Jaguar Land Rover, Asia Pacific Importers. 

Both Jaguar and Land Rover have announced extensive plans to expand their model line up in the future. With such an exciting line up of new models in the pipeline, both parties have ambitious plans to invest in the development of both brands to the benefit of Jaguar and Land Rover’s existing valued and rapidly growing customer base. The parties also aim to introduce a new generation of Malaysian customers to the brands in the future.

“Our association with the Land Rover brand dates back to 1981 and over the last 2 years we have seen unprecedented sales growth of 400%. The merger of these two brands heralds the next stage of their development in Malaysia. Sime Darby Motors welcomes the opportunity to play our part in replicating the worldwide success of Jaguar Land Rover”, said Dato' Lawrence Lee, Managing Director, Sime Darby Motors.

“2014 marks 20 years of SISMA Auto with Jaguar. What better way to celebrate this milestone than to add Land Rover, another iconic British brand to our family. We are excited about the future potential for both brands in Malaysia and look forward to what the next 20 years will hold”, said Syed Khalil, Managing Director, SISMA Auto.

In the short term, Sime Darby Auto ConneXion and SISMA Auto will modify their single brand facilities to allow them to represent both Jaguar and Land Rover:

  • Sime Darby Auto ConneXion plans to upgrade its PJ and Jalan Ipoh Land Rover facilities to allow them to also represent Jaguar and Land Rover.
  • SISMA Auto plans to open a new Jaguar Land Rover Kuala Lumpur City Centre showcase showroom in Menara Worldwide, on Jalan Raja Chulan.  SISMA Auto also plans to upgrade its existing Jaguar Glenmarie Service Center to represent both Jaguar and Land Rover.

Going forward, plans are in the pipeline for purpose built state of the art dual brand Jaguar Land Rover Centers in major centers across Malaysia, including Kuala Lumpur, Johor Bahru and Penang. 

High resolution images of the vehicles can be downloaded here.

About Jaguar Land Rover 

Jaguar Land Rover is the UK’s largest automotive manufacturing business, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel drive vehicles and Jaguar, one of the world’s premier luxury sports saloon and sports car marques. 

All Jaguar and Land Rover cars are engineered and designed in Britain and whilst it has ambitious plans for global growth, the heart of the business remains in the UK. Jaguar Land Rover have invested billions of pounds in its state-of-the-art production, research and development facilities. In fact, Jaguar Land Rover is the biggest UK investor in R&D in the manufacturing sector – ahead of British Aerospace and Rolls-Royce – and in the global top 100 for R&D spend. 

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About Sime Darby Motors

Sime Darby Motors is one of the major automotive industry and luxury marque players in Malaysia, Singapore, China, Thailand, Macau, Hong Kong, Australia, New Zealand, Taiwan and Vietnam. Its business activities vary from country to country, and include importation, assembly, distribution and retail of vehicles. It is one of the five core divisions within the Sime Darby Group, a Malaysia-based diversified multinational. 

Sime Darby Motors represents various brands and luxury marques for passenger vehicles ranging from BMW, MINI, Rolls-Royce, Porsche, Jaguar, Lamborghini and McLaren to Hyundai, Land Rover, Ford, Peugeot, Citroen and Mitsubishi. It also has distributorships of commercial vehicles such as Hino, Volvo, Mack and Renault in New Zealand. In Australia, it operates Corefleet, the leading supplier of light commercial vehicles and lease solutions to the mining, oil and gas and civil construction sectors across Western Australia, Queensland and New South Wales 

In terms of assembly operations, Sime Darby Motors assembles various Hyundai passenger and commercial vehicles as well as Land Rover, BMW, Mazda and MINI passenger vehicles through its subsidiary, Inokom Corporation in Kulim, Kedah. It also represents the Hertz car rental business in Malaysia and Singapore.

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 About SISMA Auto

SISMA Auto commenced operations in 1994 as the sole importer and dealer for Jaguar cars in Malaysia. 2014 marks the 20th anniversary of SISMA Auto and Jaguar. Over the years, SISMA Auto has invested significantly to provide services befitting Jaguar and its VIP customers. 

SISMA Auto is the automotive arm of the Sisma Group of Companies. The SISMA Group is proudly a second-generation family owned group of companies. 

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For further information please contact:

Syed Khalil Ibrahim
Managing Director
SISMA Auto Sdn Bhd
Tel: (6012) 3037256 

Ahmad Shahriman Johari
Head, External Communications 
Group Communications & Corporate Affairs
Sime Darby Berhad
Tel: (603) 2711 0923 
Fax: (603) 2698 0645