Kate Khoo Pei Leng, Sime Darby Motors

“Never stop challenging yourself”. This piece of advice reflects Kate Khoo Pei Leng’s go-getter attitude in everything that she does. As the Head of Marketing for Hyundai-Sime Darby Motors Malaysia, Kate oversees the marketing portfolio for Hyundai in Malaysia, which includes advertising, promotions, events and public relations.

What is a typical work-day for you?

A Journey of Excellence and Accomplishments with Sime Darby

Introducing Albert, a Sime Darby scholar in Electrical Power Engineering and a certified Project Management Professional. His diverse career spans seven years in engineering at Sime Darby Industrial, followed by 15 years dedicated to corporate strategy, projects, and facilities management services at Sime Darby Motors. This adds up to an almost 23 year journey with Sime Darby Berhad. 

Porsche Malaysia surges forward for sustainability with greener measures at its facilities across Malaysia

Represented by Sime Darby Auto Performance, Porsche Malaysia doubles up its high performance charging facility to power up to 350 kW within the Porsche Centres and introduces a solar carport concept at Porsche Centre Penang. These new enhancements further underscore Sime Darby's commitment to the environment, as it works toward a 30% reduction of emissions by 2030.

Powering the sports car of tomorrow up to 350 kW charging capabilities 

BYD Launches Three (3) 3s Centres in Klang Valley - Officiated By Mr Wang Chuanfu, The Chairman And President Of BYD

Sime Darby Motors, the automotive arm of Sime Darby Berhad, and BYD, the world’s leading manufacturer of new energy vehicles, clocked another milestone with the official launch of three 3s centres in Klang Valley. 

Located strategically in Ara Damansara, Glenmarie and Cheras, the centres aim to provide good accessibility, convenience and top-notch sales and aftersales services for BYD customers within the Klang Valley area. 

Chery Automobile Partners with Sime Darby for Local Assembly in Malaysia

Chery Automobile Co., Ltd (“Chery Automobile”) and Sime Darby Berhad today jointly announced that they will enter into a partnership for Chery vehicles to be assembled in Malaysia.

The local assembly of Chery vehicles in collaboration with Sime Darby is expected to begin in the third quarter of 2023 at Sime Darby’s motor vehicle production and assembly facility, Inokom, in Kulim, Kedah.

Sime Darby Motors enters Indonesia

Sime Darby Berhad has entered the Indonesian automotive market via PT Performance Motors Indonesia – a joint venture between its subsidiary Sime Singapore Ltd. and Galeon Group. 

PT Performance Motors Indonesia, which marks Sime Darby Motors’ first venture in Indonesia, gives the automotive arm of Sime Darby Berhad an immediate presence in Jakarta and Medan, via two dealerships representing BMW and MINI. It will also serve as a springboard for the joint venture’s expansion into other provinces in Java and Sumatra with the BMW Group seeking to grow their network in Indonesia.

New Porsche Centre Johor Bahru to elevate brand experiences for Porsche customers and fans in Malaysia

Thrilling new 718 GT4 RS debuts at new showroom launch

Sime Darby Motors collaborates with New World Development on the New World Green Transport Alliance

Sime Darby aims to play an active role in achieving the vision of sustainable futures across the automotive value chain and will continue to play our part in encouraging the adoption of EVs by lowering carbon emissions, especially in the mobility sector.

- Raymond Lee, Managing Director of Sime Darby Motors Group (HK) Limited

Porsche Lauds 'Partner of Choice'

German carmaker confident of strong growth in interest, sales in Malaysia

PORSCHE AG has seen good growth in terms of Interest and sales of Its vehicles in Malaysia over the years, resulting in 60 percent more deliveries last year alone. 

The German carmaker said this was realised through its partnership with Sime Darby Bhd's automotive arm Sime Darby Motors, which has been Porsche's 'partner of choice' for 12 years. 

Sime Darby and Porsche roll-out first locally assembled Cayenne at launch of first assembly facility outside Europe

Connecting dreams, empowering futures

A landmark event for Malaysia and the local automotive industry: Today, Sime Darby and Porsche rolled out the first locally assembled Cayenne for the domestic market. The premiere took place at the inaugural launch of the first assembly facility for Porsche vehicles outside of Europe at Sime Darby’s motor vehicle production and assembly facility in Kulim, Kedah.