Meet Qualified Technician Jason Ferreira

Everything you are put through during your apprenticeship, everyone goes through it too. You just need to find your way to get through it all. It then pays off at the end when you are fully qualified and can continue to grow.

Meet Jason Ferreira, Service Department Technician at Porsche Centre Parramatta in Sydney. He is one of Sime Darby Motors’ apprentices for the Audi Certified Apprentice Programme. His experience during his apprenticeship was challenging, but he was able to complete it and is now a qualified technician.

Meet Auto Bavaria's Top Technician, Chuah Teong Lieh

Meet Chuah Teong Lieh, Technician at Sime Darby Auto Bavaria, Ara Damansara. Teong Lieh is one of Sime Darby Motors’ top technicians, recognised by BMW as Best Technician at the BMW Group Malaysia Dealer Awards Night 2020 under the Technical category. He was also awarded Best Technician and Technician of the Month at Sime Darby Motors’ Technician Competition. 

Everyone stands a chance to be the best technician if they work hard.

Can you share a bit about what you do and what a typical day for you is like?

Sime Darby Motors & Tenaga Nasional Berhad Signs MoU to Accelerate Electric Vehicle Adoption

One of Malaysia’s leading automotive players, Sime Darby Motors (SDM) Malaysia, and leading utility company Tenaga Nasional Berhad (TNB), have entered into a Memorandum of Understanding (MoU) for a collaboration to support the country’s low carbon mobility ambitions.

Sime Darby Berhad Accelerates Mobility Strategy

Sime Darby Berhad is launching future focused plans for its Motors division, with the establishment of a Mobility special taskforce to explore new trends and opportunities for growth in the automotive sector, particularly in shared mobility and in the electrification of the industry. As part of this mobility strategy, the Group has invested a total of approximately RM42 million to date in mobility players.

Sime Darby acknowledges the evolution in the industry and is taking dynamic steps to future-proof its Motors business.

Sime Darby Berhad to Play a Key Role in the Nation’s EV ambitions

Sime Darby Berhad aspires to play a leading role in Malaysia’s push towards low carbon mobility with a suite of products and services, and capabilities across the automotive value chain to support the country’s electric vehicle (EV) plans. 

Sime Darby’s offerings through its core businesses of Motors and Industrial include high value assembly capabilities, a wide spectrum of world leading brands, highly skilled workforce for EV retail and aftersales services, supply and maintenance of EV charging equipment and support for the development of EV infrastructure.

Sime Darby Motors X Dominos Shows Love to Our Frontliners

To show appreciation and to lend support to our frontliners, Sime Darby Motors Malaysia teamed up with Domino's Pizza Malaysia for the "Love Our Frontliners" initiative, where they contributed and delivered 4,200 boxes of Domino's Pizza to medical frontliners in Malaysia.

Porsche to Partner Sime Darby for First Assembly Plant Outside of Europe

Sime Darby Berhad today announced that it will partner Porsche AG to assemble sports cars for the Malaysian market only.  

Sime Darby’s motor vehicle production and assembly facility will be the first assembly plant of the German sports car manufacturer outside of Europe, with production scheduled to begin in 2022.

Sime Darby Motors, one of the leading automotive groups in Asia Pacific, has been a partner of choice for Porsche in Malaysia for the last 11 years, representing Porsche as its exclusive distributor and retailer for the sports car brand. 

Sime Darby Motors Launches Largest, Technologically-Advanced Automotive Complex in Southeast Asia
  • In line with Sime Darby Motors’ aim to establish itself as the leading automotive player in Asia Pacific
  • Largest automotive complex in Southeast Asia, featuring ten flagship brands represented by Sime Darby Motors in Malaysia – consisting almost 200 service bays, almost 700 customer parking bays and the capacity to display more than 180 vehicles
  • Malaysia’s first automotive facility with the latest technologies aimed at enhancing customer experience
Opening Of New Porsche Centre Ara Damansara
  • Double celebration for Sime Darby Auto Performance with its 10th year anniversary and the opening of its new flagship Porsche Centre Ara Damansara. With 12,102 square metres of built-up area, including 8,000 square metres of working space across 5 working levels, it is the largest 3S Porsche Centre within a single facility in the Porsche Asia Pacific region.
Queenie Tham Choy Kuen, ‘Automotive Lady of the Year’ 2020

Queenie Tham from Sime Darby Auto ConneXion-Ford was recently named ‘Automotive Lady of the Year’ 2020 at the Vehicle of the Year (VOTY) awards organised by

I am grateful for the recognition of everyday people, many of whom have worked in the industry for some time and who would have persevered through all the challenges to build something good, something positive and are in the process of contributing back to the people around us.