Board of Directors

Dato' Jeffri Salim Davidson

Dato' Jeffri Salim Davidson
  • Group Chief Executive Officer

Dato’ Jeffri Salim Davidson, 58, a Malaysian, is the Group Chief Executive Officer of Sime Darby Berhad. He was appointed to the Board on 1 December 2017.

Dato’ Jeffri began his career with Coopers & Lybrand, London, United Kingdom in 1986. He joined Sime Darby in 1992 as an Accountant and has held various senior finance roles until 1996 including as the Finance Manager of Sime Rengo Packaging Sdn Bhd, a subsidiary of Sime Darby.

In 2004, he returned to Sime Darby as the Finance Director of Tractors Malaysia Holdings Berhad in the Industrial Division of Sime Darby, responsible for the finance function of the Division's regional operations in Malaysia, Singapore and China. In 2007, he was posted to Hong Kong as the Managing Director of The China Engineers, Limited and subsequently to Guangzhou, China, responsible for Sime Darby Industrial's Caterpillar distribution business in southern China and Xinjiang. In May 2014, the power systems business was added to Dato’ Jeffri's portfolio. The power systems business supplies engines and provides after sales support and solutions largely to the marine, oil & gas and energy industries. It has significant operations in Singapore, China and Malaysia.

Dato’ Jeffri was the Senior Vice President, China, Singapore & Power Systems, Industrial Division from 2014 to 2016 before he assumed the role as the Deputy Group Chief Financial Officer of Sime Darby in 2016. 

Dato’ Jeffri is currently a Director of Kumpulan Sime Darby Berhad, Sime Darby Holdings Berhad, Sime Darby Malaysia Berhad and several other private limited companies under the Sime Darby Group. He is also a Director of Yayasan Kecemerlangan Sukan Malaysia, a Council Member of Yayasan Sime Darby and The Outward Bound Trust of Malaysia, and a Member of Majlis Pekerjaan Negara.

Dato’ Jeffri obtained his Bachelor of Science in Geology from University College London, United Kingdom in 1986. He is a Chartered Accountant and an Associate Member of the Institute of Chartered Accountants in England & Wales. He attended the Advanced Management Programme at the Harvard Business School.

Directors’ Training and Continuous Education Programme Attended For The Financial Year Ended 30 June 2021
Beyond Great & Growth in China - Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution
Asia Pacific’s Time - How Asia Pacific can build a resilient future on five pillars: Advancing the digital economy, enabling regional enterprise growth, rebalancing supply chains, future-proofing labour force, and building a net-zero economy
Future of Coal - Sustainability as an Energy Source; Long Term Strategies of Coal Miners; Impact of China-Australia Trade Dynamics
Malaysian Market Outlook - Commentary on Malaysian capital markets, foreign investment, budget 2021, Covid 19 and political landscape
Healthcare: M&A & IPO Landscape
Healthcare in the post-pandemic world - COVID-19: An opportunity in crisis for healthcare providers
Presentation: Omnichannel Strategy - How is consumer behaviour changing? How do we effectively engage consumers?